It’s Time to Finally OWN What You Love Doing

Project 24 is Your Missing Link:

1. Direction

A proven system to know your most important focus at any moment (timeline below)

2. Real Help

Active, high-quality community building channels alongside you

3. Personal Support

Live masterminds with Nate and his team to personalize the system for your channel

How Project 24 Works for You:

Phase .37


What You Do in Phase .37

  • Get your first several videos from idea to published quickly
  • Have a focused direction as you start your channel
  • Publish your first several videos 


  • Starting Niche selected
  • Channel created
  • 12-20 videos published
  • Familiar with growth trajectory

Channel Compass

What You Do in the Channel Compass

  • Create your own channel blueprint
  • Know your exact channel niche
  • Know exact videos to publish
  • Know how to review and self-diagnose your channel when issues come up


  • Channel niche refined
  • Channel blueprint made
  • Evergreen channel framework in place
  • Skill sets for reviewing your own content and channel 

Phase 1


What You Do in Phase 1

  • Learn how to pick winning video ideas
  • Learn how to produce videos that are the best length
  • Learn collaboration techniques for early audience growth


  • Confident on direction and video concepts 
  • Utilizing early channel growth techniques (video structure, comments, collaborations)

Phase 2


What You Do in Phase 2

  • Learn how to produce good content, including picking the right format and length for videos
  • Set up a production pipeline
  • Learn collaboration techniques for early audience growth


  • Most Key Skills Reached
  • Channel has proof of concept
  • YPP monetized 

Phase 3


What You Do in Phase 3

  • Learn how to develop your channel brand
  • Learn how to leverage additional Youtube features
  • Learn how to read and act on your channel analytics


  • Audience is growing dramatically
  • Content quality is improving significantly 
  • Community traditions are established

Phase 4


What You Do in Phase 4

  • Learn the mindset to make your audience want to purchase from you
  • Learn how to create your own evergreen sales webinar that makes money for you
  • Learn how to set up your own Patreon or YouTube membership for long-term success


  • Channel is a known name/brand
  • Monetization streams are built and being refined
  • Sponsorship and collaboration relationships are being built

Phase 5


What You Do in Phase 5

  • Learn how to prevent hidden factors from pushing audience away 
  • Learn how to supercharge individual video performance after publishing
  • Learn how to build your brand exposure outside of YouTube


  • Able to go full-time if desired
  • Ready to scale channel business
  • Website fully built with individual revenue streams

What’s Inside Project 24:

The Full YouTube System 

Success on YouTube doesn’t have to be a mystery or an endless grind; it can actually be very predictable. A channel maker needs

  1. the right ideas
  2. the right market position on YouTube
  3. the right execution. 

    All three of those things can be learned and mastered!

    When you combine them with the right process you have a formula for a channel that grows and makes money, predictably. That’s my aim with The Project 24 YouTube System, which includes: 

      A Complete 5-Phase System

      Proven system for building a successful YouTube channel from brand new, or wherever you are right now, to making a full-time income+

      Members-Only Podcast

      I host an insider-only podcast talking about first hand experiences, trends to be aware of, and warnings BEFORE I talk about them on Channel Makers—and often I don’t even cover these topics on YouTube. 

      Amazing & Active Community

      Building a YouTube channel to a full-time income is hard work, and most people will quit before they make it.

      What’s missing is often the right support system. Our Project 24 community is AWESOME for that. Seriously, people are posting questions, answers, success stories, and encouragement almost constantly!

      Members tell us all the time that the community alone is worth the whole cost.

      Affiliate Marketing Course

      Another GREAT option for channel makers like you is to utilize affiliate marketing, so that when you recommend a product or service on your channel, you get a commission.

      Blogging Course

      A HUGE part of our work at Income School is -ahem- helping people provide well for their families by teaching them to make money online (hence the name). An extremely valuable way to do that is to build a website that wins Google search results and generates passive income via ads and other monetization methods. 


      Take a Look Inside

      -Full Tour of Project 24-

      Even if this only got you to success one WEEK sooner, your investment will have paid off.

      Real Channel Results

      I joined Projet 24 at the end of March 2020 to learn YouTube specifically. At the time I was making a full-time income from my existing blogs but I wanted to blow things up with video.

      In April 2020 I started my first channel on lawn care and I made a bunch of bad videos but by publishing 75 videos by the end of Sept 2020 I still made it to 1000 subs.  In early Sept 2020, I started my second channel, in coffee, it took me about 6 weeks to get to 1000 subs on that channel and I made a few thousand during that calendar year.

      In 2021 I took my lawn care channel and expanded my reach to over 10K subscribers throughout the year and I have become a topical authority there – in my niche (which is small) only about 5 creators have 100k subs and no one is even close to a million.

      I first off want to thank the Income School team for giving me the initial information necessary to get started confidently and I want to simultaneously tell all you new Income School members interested in YouTube to trust the process and put in the work.

      Brian Mounts

      Turf Mechanic

      We chose a super competitive niche, so did not expect overnight success and as our prime motivator is not money, but to help others, we were not in a big hurry. Project 24 helped us understand how YT worked, how to create videos, develop ideas and share & learn from others in the community.

      It probably took us 6 months to develop our brand/style, then another 6 months to truly identify our audience which resulted in us ‘niching’ down. We have now just passed the 18 month stage and the past 6 months has been what I would describe as a ‘small hockey stick growth’, but we are now growing at around 1000 subs a month and were monetised this week. So the future looks good.

      English with Liz

      YouTube Channel

      I have just passed a year since I published my first YouTube video. I have found P24 to be incredibly helpful in helping me learn how to setup a YouTube channel, develop ideas for content, and provide guidance for producing videos. I wouldn’t have gotten this far in a year without Project 24.


      Project 24 Member

      I have been around YouTube for 10 Years. I have built a successful channel of over 275,000 subscribers. But being part of Income School, I have had the pleasure of being able to learn from the YouTube Course run by the team. Nate, Anna, and Ricky have made a fantastic course that will not only help you to build a channel, but is perfect for seasoned YouTubers that need to move theirs forward.

      It has reminded me of not only the fundamentals, but the 7 Phases really help to keep your channel moving forward. The course is a blueprint to success and I use it to help me move from phase to phase.

      It’s perfect for all creators who want to create a living from their channel.

      Tony O'Neill

      Simplify Gardening

      Answers to Your Questions

      How much does the membership cost?

      Project 24 costs $449 for your first entire year.  If you choose to continue on with the course (cancel anytime), each successive year is auto-renewed at only $249.  This isn’t the type of course where we ditch you after purchase.  We charge per year because the course gets new content ALL. THE. TIME!

      Does this system work for someone outside the United States?

      You bet!  In fact, we haven’t done the actual survey to know the numbers, but we’d estimate that we have more customers outside the United States than inside the United States.  You name a country, we’ve probably had a member there.

      Is Project 24 a guarantee of success?

      Absolutely not.  Your business will succeed only based on your skill and effort in building your business.  While we do our best to provide you with the best direction for your Youtube channel, no business is guaranteed.  “Project 24” is not a guarantee of success–especially not in any particular time-frame.  We use the name “Project 24” to refer to the goal of some people to create a business in 24 months that replaces their day job, but this is a goal and not a promise or guarantee of this success.  Creating a successful business requires skill, hard work, and time.

      What will happen when I join?

      When you click the button to join now, you’ll be taken to to register for Project 24.

      Immediately after you get registered, you’ll be taken to a web page with an explanation of how to navigate all the resources in Project 24.  You’ll have immediate access to all of the course content in Project 24, the community, the podcast, and all of the other resources we’ve created for you.

      From then on, you’ll just go straight to to log in and learn!

      Does this system work for someone with an established channel?

      Yes!  We have lots of established YouTubers in Project 24.  We designed our YouTube lessons to be valuable to you no matter where you are in your YouTube journey.

      Plus, we have many advanced YouTubers and internet marketers in the Project 24 community who have been around the block more than once.  You’ll be able to learn from them and share your knowledge with others.

      How much will I interact with Nate?

      The Project 24 Team is very active in the community. However, you shouldn’t expect Project 24 to be an individual mentorship.  It isn’t.  We spend most of our time creating resources for the community as a whole.  We create and update courses, work on the podcasts for Project 24, and building our own channels to learn new techniques to share.

      Most of the answers you get in the community will be from other members who have been through what you’re asking about and will share their knowledge.

      We care very much about our students.  We aren’t one of those online courses where you get ditched the instant they get your money. Nate and the rest of the team have been known to go way beyond the call of duty to help individuals, but you shouldn’t expect a private mentorship in the course.

      Who is Project 24 for?

      Unless you’re earning more from your YouTube channel than you want to, Project 24 is for you.

      True Beginners

      You might not have a YouTube channel.  You may not even know how to create one.  You need someone to show you step-by-step how to get started.

      Struggling Creators

      You have a channel, but despite your best efforts, it’s not growing how you expected.  You may even be frustrated, wondering if YouTube is really for you.

      The skills-based approach of The YouTube Course is designed to give you everything you need to succeed. 

      Successful YouTubers

      You have a channel, and it’s going great!  You may even be earning a full-time income from it.  But you want to take it to the next level.

      Project 24 is designed so you’ll be able to level up your skills, revenue streams, and channel authority, no matter where you start from. 

      Would your channel be more likely to succeed by putting Nate’s experience to work for you?